MOUNT VERNON, N.Y. -- Catherine O'Mahoney, a professional marketer with more than 20 years of experience in health care and advertising, has been appointed the new community outreach professional at Wartburg.
In her position, O’Mahoney will collaborate with hospitals, church/community groups, current and potential referral sources to drive program census for the Wartburg lines of business.
O’Mahoney was most recently director of marketing for Tarrytown Hall Care Center in Tarrytown, where she helped significantly increase referral business from hospitals for the skilled nursing programs while successfully building community and school programs to increase community awareness .
Before that, O’Mahoney worked as community sales director at Atria Senior Living, Sunrise Senior Living, and sales and management at AT&T Advertising Solutions, National Cable Communications, Cablevision and CBS television stations, achieving an impressive sales record.
“I am very excited to have the opportunity be a part of Wartburg’s dynamic team and to join its outstanding staff,” said O’Mahoney. “I look forward to growing partnerships to increase business in Westchester County and beyond, while honoring the vision of Wartburg founder, Rev. William A. Passavant: to provide a comprehensive and caring environment to nurture the body, mind and spirit of those we serve.”
Brooklyn-born but a longtime Westchester resident, she has a bachelor's degree in business administration with a major in marketing from Iona College in New Rochelle.
O’Mahoney is an avid music lover and, after raising three children, she enjoys spending time playing golf, traveling, hiking and being outdoors.
“Catherine brings years of experience in advertising and marketing to this role," said David Gentner, president and CEO of Wartburg. "She understands the changes in reimbursement, the movement toward home- and community-based care and most importantly Wartburg’s position as a provider of choice for home care, short-term rehabilitative care, adult day services and outpatient rehabilitative services in this region. We welcome Catherine to our organization.”
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