Instagram.com/lonelyfloaterMOUNT VERNON, N.Y. -- Being true to yourself is the mantra of a new lifestyle brand based in Mount Vernon.
Lonely Floater, founded by Ryan "Wallie" Wallace and Lovans "Lo" Florial, is all about hats and beanies that appeal to the hip-hop, EDM (electric dance music), and punk rock crowd.
More than just logos, however, the two men are dedicated to reaching out to kids who get exiled, treated like trash, or feel like they’re being forced to conform to a lifestyle that they don’t want to be a part of.
"Our city is a gold mine that’s filled with so much talent but even more burnt out stars," said Wallace. "There’s negativity and violence that not only poisons our community but other areas in this world."
Their new brand -- initiated in October, 2015 but not released to the public until October, 2016 -- is meant to go against the grain.
"It's not just something you see. It’s about something that makes you question it when you see it, receive an answer, makes you think, and takes you into a place deep within your emotions," explained Florial.
The hats -- 15 in all -- features a design that tells a story. The two entrepreneurs put a lot of thought behind each logo. Products are sold online only -- for now -- though the two are busy working on brick and mortar locations across the country. The goal, said Florial, is to get the gear sold in their hometown first.
The two are also working on Lonely Floater's spring collection which will consist of new hats and tops that will correlate to a third entity that they're hard at work on.
Go to www.LonelyFloater.com for more information. Or to Instagram.com/lonelyfloater.